The 2025 Marketing Efficiency Report is here
Atmos GmbH i.G. ("we", "us", or "our") is committed to protecting your privacy and ensuring that your personal data is processed in compliance with the General Data Protection Regulation (GDPR) and applicable German data protection laws. This Privacy Policy explains how we collect, use, and safeguard your personal data when you visit our website, atmos-digital.de.
Legal Name:
Atmos GmbH i.G.
Address:
Düsseldorfer Straße 26
51379 Leverkusen, Germany
For any inquiries related to privacy matters, please refer to the contact information provided in Section 11.
We process personal data primarily for the following purposes:
Customer Communication:
Personal details such as name, email address, telephone number, and company name provided by you.
Analytics and Marketing:
Data collected via first-party cookies used for website analytics and marketing activities.
Note: No sensitive personal data is processed through our website.
We use cookies and similar tracking technologies to ensure technical functionality, analyze user behavior, and support our marketing activities.
First-Party Cookies:
Utilized for technical purposes, analytics, and marketing.
Third-Party Tracking Services:
Google Analytics: Used for analytics and marketing optimization.
Google Ads: Used for conversion tracking, remarketing, and advertising performance measurement.
Meta Pixel (Facebook & Instagram): Used exclusively for marketing, conversion tracking, and audience targeting.
TikTok Pixel: Used for marketing, conversion tracking, and campaign optimization.
HubSpot: Employed for analytics, marketing automation, live chat, and appointment booking.
Hotjar: Used exclusively for analytics and usability optimization.
You can manage your cookie preferences via your browser settings. Disabling cookies may impact the full functionality of our website.
Our website integrates services from third-party providers to enhance your user experience and optimize our marketing activities:
HubSpot: Provides live chat functionality, marketing automation, and assists with appointment booking.
Calendly: Facilitates scheduling appointments.
Google Ads, Meta (Facebook & Instagram), TikTok: Used for advertising, conversion tracking, remarketing, and campaign optimization.
These providers process your personal data in accordance with their respective privacy policies. We have concluded data processing agreements (Art. 28 GDPR) and, where required, standard contractual clauses (Art. 46 GDPR) to ensure an adequate level of data protection.
For advertising and conversion tracking purposes, we may transmit hashed personal identifiers such as email addresses and telephone numbers to the following platforms:
Meta (Facebook & Instagram)
TikTok
Google Ads
Before transmission, these identifiers are irreversibly encrypted (hashed) using industry-standard cryptographic hashing methods. This means that no plaintext personal data is transmitted.
The hashed data is used exclusively for:
Conversion tracking
Attribution
Audience matching
Remarketing
This processing is based on your explicit consent (Art. 6(1)(a) GDPR). You may withdraw your consent at any time.
Data Storage
Your personal data is stored on servers located in Germany and on Google Cloud servers within the European Union (Frankfurt).
Data Retention
Your personal data is stored until you withdraw your consent or request deletion, unless statutory retention obligations require longer storage. Upon withdrawal of consent or deletion request, your data will be erased without undue delay, unless legal obligations prevent immediate deletion.
Security Measures
We implement appropriate technical and organizational security measures in accordance with Art. 32 GDPR to protect your personal data against unauthorized access, loss, alteration, or unlawful processing.
Under the GDPR, you have the following rights:
Right of Access (Art. 15 GDPR)
Right to Rectification (Art. 16 GDPR)
Right to Erasure (Art. 17 GDPR)
Right to Restriction of Processing (Art. 18 GDPR)
Right to Data Portability (Art. 20 GDPR)
Right to Object (Art. 21 GDPR)
Right to Withdraw Consent (Art. 7(3) GDPR)
You may exercise these rights at any time by contacting us using the details provided in Section 11.
When you use our website to book appointments via HubSpot or Calendly, the personal data you provide (such as name, email address, and telephone number) is processed solely for scheduling, managing, and documenting appointments.
This data is retained until you withdraw consent or request deletion, subject to statutory retention obligations.
Our processing of your personal data is based on the following legal grounds:
Consent (Art. 6(1)(a) GDPR)
Contractual Necessity (Art. 6(1)(b) GDPR)
Legal Obligation (Art. 6(1)(c) GDPR)
Legitimate Interests (Art. 6(1)(f) GDPR)
Legitimate interests include website optimization, marketing efficiency, and IT security, provided these interests do not override your fundamental rights and freedoms.
We reserve the right to update this Privacy Policy to reflect changes in legal requirements or our processing practices. The latest version will always be published on this website.
If you have any questions regarding data protection or wish to exercise your rights, please contact:
Email: info@atmos-digital.de
